Joe Cheung Story and the Rise of WE Knife Co
Founded in 2000, WE Knife Co., Ltd. began as an OEM manufacturer, quickly becoming one of the largest Chinese manufacturers of quality knives and tools.
WE Knife’s success is deeply rooted in the vision of its founder, Joe Cheung, who transitioned from a middle school English teacher to a renowned knife designer and manufacturer.
Joe’s lifelong passion for knives led him to leave his stable teaching career and dive into the world of knife manufacturing. Starting as a salesman, Joe’s relentless dedication and attention to detail propelled him to establish WE Knife company, driven by a goal to provide customers with value & pride of ownership from products that look good, work well and are a joy to use.
In 2014, after years of preparation, Joe launched the WE Knife brand with the motto "MADE BETTER." WE Knife quickly gained recognition for its top-notch materials, cutting-edge designs, and meticulous quality control. This commitment to excellence attracted collaborations with industry icons and led to the introduction of subsidiary brands CIVIVI in 2018 and SENCUT in 2020.
By 2023, WE Knife had garnered over twenty prestigious industry awards, and the factory size had doubled. This growth is a testament to Joe's steadfast dedication to WE Knife's core values that always placed product quality as the life of the brand and design innovation as the driving force for its growth.
Today, WE Knife stands as a beacon of innovation and quality and is already one of the largest and most respected manufacturers in the industry.
WE Knife’s success is deeply rooted in the vision of its founder, Joe Cheung, who transitioned from a middle school English teacher to a renowned knife designer and manufacturer.
Joe’s lifelong passion for knives led him to leave his stable teaching career and dive into the world of knife manufacturing. Starting as a salesman, Joe’s relentless dedication and attention to detail propelled him to establish WE Knife company, driven by a goal to provide customers with value & pride of ownership from products that look good, work well and are a joy to use.
In 2014, after years of preparation, Joe launched the WE Knife brand with the motto "MADE BETTER." WE Knife quickly gained recognition for its top-notch materials, cutting-edge designs, and meticulous quality control. This commitment to excellence attracted collaborations with industry icons and led to the introduction of subsidiary brands CIVIVI in 2018 and SENCUT in 2020.
By 2023, WE Knife had garnered over twenty prestigious industry awards, and the factory size had doubled. This growth is a testament to Joe's steadfast dedication to WE Knife's core values that always placed product quality as the life of the brand and design innovation as the driving force for its growth.
Today, WE Knife stands as a beacon of innovation and quality and is already one of the largest and most respected manufacturers in the industry.